“We are incredibly excited to announce the launch of our new Wild & Free design. There is nothing tame about this season’s feline print! Purchasing this limited edition FriendshipCollar for GreaterGood.org enables our customers to help endangered jaguars run wild & free, protected from poachers and able to breed.”


We will be donating 10% of proceeds from sales directly to Project Wildcat to protect jaguars in the Sky Islands Region in Sonora, Mexico. Project Wildcat is only just beginning but already promises to be a hugely successful conservation project! The sale of just two Wild & Free dog collars will protect 5 acres of land to be used as critical habitat for jaguars to safely roam.

jaguars roam free


“Due to a decrease of inhabitable land, jaguars, ocelots, and other predators have resorted to attacking and eating local livestock to survive. Over the past three years, 8% of the Sonora’s jaguar population have been killed by ranchers who felt threatened by the natural predators. At this rate, the Sonoran jaguar population could be wiped out in just a few decades. We need your help to make sure that doesn’t happen.”  – GreaterGood.org


Jaguars used to roam freely as far north as the Grand Canyon. Sadly, over time the acts of hunting, trapping, and habitat loss pushed the jaguars out of the U.S. and into Mexico.

Today it is estimated that there are only 80 jaguars left in Sonora, Mexico. Severely endangered, this population is the last hope for the species’ reintroduction into the US.

Shop to Save the Jaguars